Our Expertise
At Blueprint Innovation Partners, we help consumer brands unlock sustainable growth through strategic brand positioning and commercially grounded innovation. Our work blends blue-chip CPG leadership with boutique-level agility, giving you senior expertise without the overhead.
INSIGHTS & PERSPECTIVES
ABOUT US
About Blueprint Innovation Partners
Blueprint Innovation Partners is a boutique Brand & Innovation Strategy Consultancy helping consumer brands unlock sustainable growth.
We blend blue-chip CPG experience with boutique-level agility, giving clients senior strategic thinking without the overhead of a big consultancy.
Founded by Umme Ali, a brand and innovation leader with 10+ years working across global companies including Kraft Heinz, PepsiCo, JDE Peet’s, Walgreens Boots Alliance, Soko Glam and Haleon, we deliver commercial clarity, consumer-backed innovation, and strategic direction that teams can execute with confidence.
Our approach is simple:
evidence-led, insight-driven, commercially grounded, and fast.
REVIEWS
What They Say
Blueprint Innovation Partners transformed our approach to growth.
Melissa Priest
Senior Customer Category Manager, Tesco - Kraft Heinz
“Umme has an exceptional ability to spot emerging trends early and translate them into clear brand and innovation strategies. During our time working together at Kraft Heinz, her innovation work consistently exceeded all internal benchmarks and she played a key role in launching our range into one of the country’s biggest retailers, Tesco. She brings structure, creativity and pace to every project and makes even the most complex launches feel smooth and well-orchestrated. She is one of the people I trusted most to elevate a project.”
Ross Chapman
Head of OTC Innovation - Haleon (ex GSK)
“Umme is outstanding in strategy and fast-cycle innovation. She created rigorous innovation pipelines, delivered clear strategic direction and consistently accelerated progress through sharp insight and decisive action.”